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Lintbells' CEO update

Lintbells' CEO update

Dr John Howie DL, CEO and Co-founder, steps into Innovation role at Lintbells as Fiona Hope, Chief Commercial Officer, takes the reins

Fiona Hope, Chief Commercial Officer, takes on the role of CEO

Lintbells Co-founder and CEO, Dr John Howie DL, moves into the role of Chief Innovation Officer

    1st February 2022:

    Lintbells, the leader in premium natural pet supplements and home of YuMOVE, the no.1 clinically proven veterinary joint supplement brand*, has today announced that Fiona Hope, Chief Commercial Officer, will step into the CEO role from the beginning of February, enabling Lintbells Co-founder and current CEO, Dr John Howie DL, to put greater focus on Lintbells’ exciting pipeline of new products, as well as longer term innovation and sustainability goals.

    John has steered the business to achieve many incredible milestones from the company’s inception in 2006, including becoming the UK’s no.1 joint supplement brand, receiving numerous regional and national awards, including the Queen’s Enterprise Awards for Innovation and International Business, and developing the business from a UK start-up to a multinational pet health company.

    Fiona is an experienced General Manager and commercial leader, and has been Chief Commercial Officer at Lintbells for the last three and a half years. Prior to Lintbells, she held several senior positions at brands including Coca-Cola, Greene King, Whirlpool and a five-year tenure at then private equity backed SodaStream as Managing Director.

    Her focus will be to continue the rapid growth of Lintbells’ brands across key markets, including the UK & US, while John will focus on driving the company’s ambitious innovation pipeline, delivering the founding mission of keeping our pets active for life.

    Dr John Howie, Co-founder and outgoing CEO, comments on Fiona’s appointment:

    “Lintbells started with scientific curiosity and a determination to bring products to market that make a genuine difference to pet health. Over recent years this has developed into a passion and a mission to ensure pets have an active life, for life. Lintbells is a fantastic success story and I’m proud of what we have achieved as a team. When Fiona joined us 3.5 years ago, I knew she had the potential to succeed me and now’s the time for her to do just that.    

    Fiona is a super-talented individual, as she has proved with the exceptional success of the company over the past couple of years, so I had no hesitation in recommending Fiona succeed me as CEO of Lintbells. I have absolute trust that Fiona is going to do a brilliant job leading Lintbells into an exciting future, and I’m looking forward to working with her on the next phase of the Lintbells journey.”

    Fiona Hope comments on her appointment:

    “It’s an absolute privilege to take on the role of Lintbells CEO. The Lintbells team is a community of brilliant contributors who share our ambitious business and pet health goals. Everyone here lives the company’s mission, values and ethics, and that’s the business John has created. It’s an exciting time for the business as we expand globally and continue to grow our UK business exponentially, and I look forward to leading the fantastic team at Lintbells to even more success.” 

    About Lintbells:

    For Lintbells, every product starts with a pet in need. Based in Weston in Hertfordshire, Lintbells researches, formulates and manufactures high-quality, innovative natural pet supplements that aim to improve the lives of pets and people alike. It’s a commitment the company takes very seriously and has resulted in the creation of its popular YuMOVE range.

    YuMOVE is the UK’s no.1 veterinary joint supplement brand*, packed with unique ActivEase® Green Lipped Mussel and full of antioxidants. Its unique, clinically proven formula aids joint development, supports active joints and structure, and promotes mobility.

    Established in 2006 by John Howie and John Davies, Lintbells has a strong focus on scientific validation of its products, working with experts such as the Royal Veterinary College, New Zealand’s Massey University and Marlborough Research Centre.

    At all levels of the Lintbells organisation there is a realisation that, collectively, everyone has a responsibility to help keep pets healthy and happy by providing effective, high-quality pet supplements at affordable prices. 

    About YuMOVE:

    At YuMOVE, we are on a mission to keep pets ‘active for life’, which is why we are obsessed with making the best joint support products in the world. Packed with unique ActivEase® Green Lipped Mussel, sustainably sourced from select New Zealand bays, YuMOVE is full of antioxidants and Omega-3s. Its unique clinically proven formula aids joint development, supports active joints and promotes mobility.

    Lintbells has also developed other ranges of pet supplements, including YuDERM for skin and coat, YuCALM to combat stress and anxiety, and YuDIGEST to encourage healthy digestion.


    For any media enquiries, contact kieran.stanbridge@lintbells.com


    *Kynetec VetTrak Jan 2022. Sales of YuMOVE branded products through veterinary wholesalers.


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