Our Story

We're YuMOVE, a global, pet-centric community dedicated to ensuring your dogs and cats live an active life, for life.

Our journey began back in 2006 when our founders, dedicated animal lovers Dr John Howie and John Davies, realised there was an opportunity to formulate affordable yet effective pet supplements.

Everything changed when we discovered ActiveEase® Green Lipped Mussel.

This amazing little mollusc that we source exclusively from select bays and local farmers in New Zealand (and only at specific times of the year) provides a range of Omega-3 fatty acids to help soothe stiff joints.

Coupled with our revolutionary drying process and our industry leading sampling standard - we achieve every day what we originally set out to do. Make pet's lives happier and more active by soothing joints and aiding mobility.

15 years of healthy, active pets

  • The UK's no.1 veterinary joint supplement brand*

  • Backed by more than 15 years of scientific research

  • Rated 'Excellent' on Trustpilot with over 74,000 reviews

  • 'See the Difference' Money Back Guarantee*

  • Supporting more than 2 million dogs globally each year*

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